HOST: You've got a really great product, especially for builders like me who are a little color -- unenabled I guess you would say. (MAN: Right. Right. Right.) I mean, we have to hire a designer to do any matching of colors --
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HOST: You have a great, new product, especially for builders like me that are color-challenged. I have a really hard time picking colors for the home interior, exterior -- So, tell us a little bit about the color helper.
MAN: Okay. Well, this is a device that's designed to help you in a variety of different ways. There's certain things, certain key areas that you would go through when selecting a color. The first thing that you'd want to be able to do is to try and find the closest color to something that you maybe have on a wall or on a laminate surface.
HOST: You see, basically, I've got an idea about--and I typically do--about a color I'm thinking about, but I don't know what goes with it.
MAN: Absolutely.
HOST: Okay. So now we've selected just a color that you can use a color helper on. Show me how that works.
MAN: Okay. Well, here are two -- Say this is the surface that you're looking to identify (HOST: Okay.) a close paint color to. This device has a database, a very large database of all the major paint manufacturers' colors. (HOST: Okay.) So we can place the obj -- place the color helper on the surface, hold it down just for a second. It's now going to look up that color and try and locate the paint color that is as close as possible to that.
HOST: And you've got all the major manufacturers of paint? You've got their paint colors in here?
MAN: That's right. That's right. So this happened to be a paint chip. It's Seventy-Nine -- Seventy-Six-Ninety-Three, and the color helper found that actual color.
HOST: Okay. I can see it right on the top here.
MAN: So if you're looking to find an identifier color, this will identify a color. (HOST: Okay.) But it will also help you with color coordination.
HOST: That's what I need help with.
MAN: Alright. Cause the next thing is, okay, I've got this color. I'm trying to find something that's gonna go with it. And so this has several functions that help you to do that. It has a function that it calls "color advice." Now color advice is, if you've got a color -- Say you've got this yellow color, and you're looking to put a blue color with it, you can now say, okay, I'm going to ask, is this a good blue color to go with my yellow color? And based on color science and color theory, it's going to help you choose an appropriate combination of color.
HOST: I see. Since I may prefer something, and it gives me some other colors (MAN: Correct. Yeah. Yeah. Yeah.) that are kind of close to that.
MAN: Now, it's going that on a color harmony model that's been developed by very well-renowned color scientists and color psychologists. Because there's -- there's an enormous amount of study on how people respond to color -- because it's a physiological reaction. There are certain colors that go together that people naturally see the harmony in. And you see it all the time. (HOST: Yeah.) People walk into rooms. They go, "gosh, this is a gorgeous room." They can walk into an identical room and feel a little bit uncomfortable. And it's all about the color. It's your response to color and coloring combination. (HOST: Okay.) And this is not accidental. This is something that can be studied, which color psychologists earn a living after doing. And essentially what's happened here is that the color psychologist Professor Ryan Lue, who runs the Color-Imaging Institute in Leeds, which is one of the world-renowned institutes, has essentially studied what color psychologists know and understand about peoples' responses and has created a model for that. And so it's essentially a model that kind of follows nature. You know, nature puts colors together beautifully all the time. (HOST: Uh-huh.) In spring, you've got a palette of all colors, and they all look great together. In summer, the palette changes, but the colors all look great together. It's understanding what the properties are of those colors that cause them to be harmonious that this device helps builders, designers, consumers, to understand. And so --
HOST: Now what if I just put two colors that look good together? [LAUGHS]
MAN: All you do is bang it down on the two colors, and it goes, Yep, they're good or suggests some alternatives. (BOTH: [LAUGH])
HOST: I just kind of cut to the chase. Cause to me, yeah, I mean, I like the warm, pleasing colors and stuff like that. (MAN: Yeah.) But you know what I really see this as in my remodeler days -- You know, I got to a house. They want this room painted or they want a touchup. Well, we don't have paintchips. (MAN: Yeah.) We don't have cut -- I'm either trying to find a -- something I can get a little piece off and take it to the paint store -- I have this, (MAN: Uh-huh.) I could walk up, put it on the wall (MAN: Yep.), get my paint color. (MAN: Absolutely.) That's ingenious. That's ingenious. I love that. Now, one thing that'll help me--I'm not a color expert, of course--understand exactly what we're trying to do here, is you have this little chart. (MAN: Right.) Um, and if you want to take us through this just a little bit where you can see how the uh, you know if that was your starting color.
MAN: Absolutely. This is a practical example of the kind of advice that you were talking about before. (HOST: Right.) Don't give me all the science; just give me the colors. So, in essence, what happens here is if you were to measure this blue -- (HOST: Now, I started to like this blue -- ) right. Yeah. There's essentially three different kinds of scheme that people would commonly go for--the scheme that we would call monochromatic. (HOST: Uh-huh.) I just want to use the same color hues, but I just need a bit of variance. (HOST: Lighter, darker that the -- ) So, if you asked it for a monochromatic scheme, it would give you a couple of colors that were in the same color family.
HOST: I can see that. A lot of times, this would be a wall and a trim -- (MAN: Yep.) is kind of what I do in monochrome -- (MAN: Absolutely.) A wallcolor and then something a littler darker, lighter for trim.
MAN: Yeah. Yeah. If you're looking for something that's a little bit more interesting using traditional color theory, a complimentary color would be a color which is opposite on the color wheel. But if you've chosen a blue, there's an awful lot of yellow or orange shades (HOST: Yeah.) to choose from.
Which are the most appropriate shades? This is where the color-harmony model comes in because it's going to choose colors that are complimentary, but also that have the same properties that people will see the natural harmony in. And with adjacent color schemes, these are colors that are side -- that are at each side of the color wheel. So with the adjacent color combinations, again, you get a slightly different look. So you're getting three different ways of decorating your home, depending on the kind of look that you want to create--something that's very calm and restful, something that's a little bit more interesting and adventurous.
HOST: Great.
MAN: But from all of the colors that you can choose, the key is, which ones should you choose? (HOST: Right.) And this is where it helps you, helps you narrow down the choices and stops you from making a mistake.
HOST: Yeah. One thing I like about new construction sometimes is cause we get a couple color combos that we like, and it kind of goes through a lot of houses. (MAN: And you stick with it.) I can see this. I could start varying from that theme a little bit. (MAN: Absolutely.) And uh change up a little bit without getting too crazy, plus, and I love the remodeler aspect of this where paintcans are messy, don't have paint colors, you know, we're trying to just paint one or two walls out of the room. So -- (MAN: Yeah.) -- It's a great product.
MAN: Yeah. Thank you very much
HOST: Thank you.
MAN: Thanks a lot.
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HOST: I love this product. But how -- how, as a builder, do we get our hands on this?
MAN: These are available through our website -- (HOST: Okay.) at wwwdotcolorsavvy dot com. They are available for two-hundred-and-twenty-nine dollars, but at the moment, we've got a special promotion on that if the builder will fill out just a little questionnaire, give us a bit of information about how they'd like to use it, what they will use it for, there's a promotion that brings them down to a hundred-and-eighty-nine dollars.
HOST: Wow! And if you're with HGTVPro dot com?
MAN: We give you one.
BOTH: [LAUGH.]
HOST: Great. This'll be a great addition to my trot.
MAN: Thank you very much.
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MAN: Okay. So having measured a color, if you're now looking to try and find out whether another color goes with this, you measure your second color--and let's take this blue, for example. And it will now determine whether or not this blue's a good blue to go with that yellow. And based on the properties of the color, it might suggest that there's a couple of other kinds of blue that would work better with this yellow. This is a -- sort of a muted yellow. That's a very icy blue. So it's going to find something that has more of the same tone as this yellow so the combination's going to look better. [END]
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